Klüft challenges Göteborg 2013 fans to become 'Eco Champs' | 22.02.2013
The initiative, which has been designed in collaboration with the Swedish Society for Nature Conservation and given the European Athletics Green Inspiration label, aims to attract more than 6,000 people – roughly the capacity of the event arena – to register their pledges at the Eco Champs website www.klimatmastare.se.
"I love challenges, especially when it comes to contributing to a more sustainable future," says Klüft. "With my decathlon of climate promises I will be one of the first Eco Champs filling the virtual Scandinavium."
Göteborg 2013 has previously been recognised by the City of Gothenburg for the organisers' sustainable policy focusing on climate change, resource extraction and waste management along with an emphasis on inclusivity, inspiration and engagement of fans.
Activities delivered under the policy include a Green Inspiration labelled project reaching more than 3,000 students in Gothenburg secondary schools with an eight-week challenge to help them make their lifestyles more healthy and sustainable through athletics.
The European Athletics' Green Inspiration label is given to qualified activities inspired by the five main European Athletics championships in 2013.
Each championship host city – Gothenburg, Gateshead, Tampere, Rieti, Belgrade – will conduct a local campaign in which its citizens will be invited to design their own activities and request the label to recognise their efforts.
For more information on Green Inspiration and other European Athletics sustainability projects click here.