All runners taking part in this weekend’s SPAR European Cross Country Championships in Hyères will be invited to carry an “I Run Clean” message on their bibs to show their commitment to a doping-free sport.
European Athletics hopes athletes and fans will share and promote this message of anti-doping on social media via the hashtag #irunclean.
European Athletics President Svein Arne Hansen will inform all teams of the initiative at the event’s Technical Meeting on Saturday. The athletes will have the choice between the ‘I Run Clean’ bib and a neutral one.
President Hansen said, “We want our participating athletes to reassure those watching at the course and at home that they are competing without resorting to doping.
“We also want our athletes to encourage aspiring athletes to adopt a clean approach to sports through wearing these bibs and by posting their commitment to a doping-free career through our #irunclean social media campaign.
“Our anti-doping education programme was one of the central elements of last summer’s under-23 championships in Tallinn and junior championships in Eskilstuna, and this initiative is an extension of this.”
The bibs will carry the words “I Run Clean” under the names of each participating athlete.
The #irunclean initiative follows IOC President Thomas Bach’s call yesterday for sports organisations to do more to renew trust in sport.
“We must do everything we can to protect the millions of clean athletes around the world,” Bach said. “For their sake and for the credibility of sports competition, they have to be protected from doping and corrupting influences …”