The European Broadcasting Union (EBU) has confirmed additional free-to-air coverage agreements for the inaugural multi-sport European Championships in Berlin and Glasgow in 2018.
In an update to the recent European Championships Board in Rome, the EBU, which holds the broadcast rights on all platforms, said over 35 of its members have now signed up to show the first edition in August 2018.
Svein Arne Hansen, European Athletics President and Co-Chair of the 2018 European Championships board, said, “We are very pleased that at this early stage almost all of Europe's free-to-air broadcasters are already committed to televising the European Championships. The European Championships will be the ultimate multi-sport platform to promote our sports on the continent - and worldwide - to what we hope is an unprecedented television audience.”
The European Championships is a major new multi-sport event every four years, which aggregates the European Athletics Championships with other continental championships in Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – unified under a common brand. This new sporting partnership will create a compelling broadcast event on the world stage every four years.
Berlin will host the 2018 European Athletics Championships through 7-12 August at the Olympic Stadium, while the other six sports will take place in Glasgow around the same time.
Speaking at the Host City Conference in Glasgow earlier this week, Julien Ternisien, Head of Sports Rights – Summer Sports, reaffirmed that take up from EBU members has been strong.
Ternisien said that the interest from EBU members “shows that aggregating all these sports works. It’s the aggregation of all these disciplines and sports that provides the added value for this event.”
EBU confirmed earlier this year that Europe’s major free-to-air broadcasters will televise the championships, with coverage across the top five markets (BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain).
The broadcasters in all five major markets have promised to show the action “on their main channels.”
Other EBU members already signed up include VRT (Belgium), HRT (Croatia), DT (Denmark), YLE (Finland), RTE (Ireland), NOS (Netherlands), NRK (Norway), TVP (Poland), SRG SSR (Switzerland), and SVT and TV4 (Sweden). The level of coverage for the inaugural European Championships is also enhanced by a deal with Eurosport. The pan-European broadcaster has an agreement to show European Athletics events from 2016 to 2019.
The 2018 European Championships will be watched by a potential television audience of 1.03 billion, with many more opportunities to access content across digital and radio platforms. There will be a projected 250 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.