European Athletics has pleasure in announcing that it has signed a four-year Partnership Agreement with the athletics equipment manufacturer Polanik on Tuesday (17).
A signing ceremony took place in the European Athletics Headquarters in Lausanne with European Athletics President Dobromir Karamarinov and Polanik President Dariusz Szczepanik the signatories to the contract.
The Partnership Agreement covers the period from 2023-2026.
Polanik will have the status of being a Preferred Supplier of European Athletics in the product category of ‘athletics equipment & implements’ and will be elevated to Official Supplier at European Athletics events where Polanik equipment is provided to the related Local Organising Committee and used at that competition.
The 10 European Athletics events covered by the agreement signed on Tuesday are:
- 2024 and 2026 European Athletics Championships
- 2023 and 2025 European Athletics Indoor Championships
- 2023 and 2025 European Athletics Team Championships 1st Division
- 2023 and 2025 European Athletics U-23 Championships
- 2023 and 2025 European Athletics U-20 Championships
As a partner of European Athletics, Polanik will benefit from core marketing rights that include advertising board visibility at the above events, exposure on Eurovision’s pan-European free-to-air broadcast coverage and European Athletics live streaming, digital rights, digital exposure via European Athletics communications channels, ticketing, and VIP hospitality.
“I am very pleased that European Athletics and Polanik will be working together from the start of next year. Polanik was founded in 1966 and has a great history of involvement in athletics and outstanding heritage within our sport,” commented President Karamarinov.
“I would like to welcome them into the European Athletics family and would like to think this will be the start of a long relationship similar to that we have with many of our other partners,” he added.
“On the one hand, signing the partnership agreement with European Athletics is the crowning moment of the 55 years of Polanik history, and on the other hand it is the challenge for the future and motivation for further development. I would like to thank European Athletics for the trust. We feel proud of cooperating with such a prestigious organisation and honoured to be in the group of its illustrious partners.” said Polanik President Dariusz Szczepanik.
“This agreement shows the value of all the hard work we have been doing at European Athletics to grow the sport across the continent in so many different ways, it shows the value of our events, and it shows the value of our vision for the future of our sport in Europe,” said European Athletics CEO Christian Milz.
Polanik will join the commercial programme of European Athletics in 2023, together with the confirmed partnerships of SPAR, Toyo Tires and Le Gruyère as Official Partners, as well as Eurovision as the Broadcast Partner.
About Polanik
Polanik (https://polanik.shop/) is a family company, founded by Wiesław Szczepanik in 1966. It produces athletics equipment having over thousand products in the offer. Polanik fully equips stadiums all over the world and handles the highest-level athletics events. Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.
About European Athletics
European Athletics is the continental governing body for the sport of athletics. Founded in 1970, the organisation is responsible for the international administration of the sport across 51 Member Federations and staging many of Europe’s most important athletics competitions including the European Athletics Championships and European Athletics Indoor Championships.