SPAR is involved in sponsoring many sporting activities through the individual efforts of independent retailers, wholesalers and the combined sponsorship of European Athletics on an international basis. Internationally, SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport in this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success. Honour and pride in winning the discipline remain athletes’ main incentive. SPAR identifies with this principle which is reflective of our highly successful retailers who continue to develop the brand through the formats and ensure that consumers enjoy shopping at SPAR. The European Athletics events of which SPAR is principal sponsor comprise three elements - indoor/outdoor and cross-country - spanning the entire year of competition. SPAR works with the national partner in each country to develop maximum awareness of the sponsorship and the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.
OMEGA has been closely associated with the world of precision sports timekeeping for the better part of a century. OMEGA has also been responsible for much of the cutting-edge technology used to time athletics and to display the results and distribute them around the world. OMEGA and European Athletics: a natural partnership.
Le Gruyère AOP Switzerland started its long-term partnership with European Athletics in 2008. The highlight of the partnership will be the European Athletics Championships 2014 in Zurich, with the 2012 Helsinki championships inbetween. Le Gruyère AOP Switzerland is a cheese of very high quality, which has been hand-made for many centuries. It is a natural product without any additives. Le Gruyère AOP Switzerland is looking forward to welcoming you soon at a European Athletics event and to offer you a taste of our magnificent cheese.
The European Broadcasting Union (EBU) has been the broadcast partner of European Athletics since 1981. For more than 30 years, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision, the EBU is continuously working to promote Athletics by offering the most comprehensive coverage of European Athletics events all over Europe.
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