European Athletics and European Broadcasting Union (EBU) renew worldwide broadcast rights agreement

Over the line: European Athletics and the European Broadcasting Union (EBU) have renewed their worldwide broadcast rights agreement on the sidelines of the 24th European Athletics Championships in Berlin.
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Over the line: European Athletics and the European Broadcasting Union (EBU) have renewed their worldwide broadcast rights agreement on the sidelines of the 24th European Athletics Championships in Berlin.

European Athletics and the European Broadcasting Union (EBU) today announced the long-term renewal of their worldwide media rights contract. This extension takes the partnership, which began in 1981, through to the end of 2027.

The agreement covers the worldwide television and radio rights for European Athletics’ major events from 2020 to 2023 and from 2024 to 2027. This includes the Paris 2020 European Athletics Championships, and the subsequent flagship championships of European Athletics in 2022, 2024 and 2026. The 2022 and 2026 European Athletics Championships will be part of a multi-sport championships.

Other events included in the agreement are the European Athletics Indoor Championships, including the 2021 edition in Torun, Poland, the biennial European Athletics Team Championships (Super League and 1st League), the annual European Cross Country Championships, as well as the European Athletics U23, U20 and U18 Championships (U18 Championships in Rieti, Italy, in 2020).

The renewal also sees services provided from Eurovision Media Services (EMS), the business arm of the EBU. EMS, through its production subsidiary Eurovision Production Coordination (EPC), will act as a Host Broadcaster for key events, including the European Athletics Championships from Paris 2020 through to 2026. The events will be distributed to rights-holding broadcasters over the Eurovision Global Network.

European Athletics President Svein Arne Hansen said, “Athletics is a hugely popular sport and it is vitally important for its future that it continues to be showcased and promoted on the biggest platform of all, which is free-to-air television. We believe our long-standing and valued partnership with the EBU ensures that this will remain the case.”

Christian Milz, CEO of European Athletics, said, “Alongside the bedrock of our sport continuing to appear on the major television channels, we believe there is a huge untapped potential on social and digital channels for both traditional and new formats of athletics that we will look to develop in partnership with the EBU in order to reach new audiences.”

Stefan Kürten, EBU Director of Sport, said, “The EBU is delighted to renew this long-standing relationship with European Athletics, demonstrating our ongoing commitment to the sport and enabling us to continue to offer our unrivalled network of free-to-air broadcasters and partners the very best sporting action. This agreement utilises the full range of EBU services and will also see the EBU and European Athletics build on innovative solutions for a greater digital presence. We have seen our partnership develop and grow over the years and look forward to continuing this exciting relationship to bring athletics alive for the millions of fans worldwide.”

European Athletics and EBU renewed their commitment during the ongoing European Athletics Championships in Berlin – part of the multi-sport European Championships, with the German capital and Glasgow co-hosting the inaugural event.