AA Drink will join the Amsterdam 2016 European Athletics Championships as National Supplier. AA Drink is the official sports drink of the event this summer.
AA Drink is a renowned sports drink brand both nationally and internationally, especially within the world of athletics.
'From our brand philosophy, we want to provide athletes with the right sports drink at the right time. In this way, AA Drink contributes to achieving peak performances. The European Athletics Championships in the Netherlands are a wonderful athletics celebration, where AA Drink should not be missed,' says Guido Gielen, Brand Manager AA Drink Europe.
The collaboration between AA Drink and the European Athletics Championships was endorsed at the AA Drink FBK Games last weekend. Also Ellen van Langen, Event Ambassador of the European Athletics Championships, welcomes AA Drink as National Supplier:
“To me and the athletes AA Drink is certainly not unknown. For many years AA Drink has been closely involved in talent development programmes in various sports, including athletics. We are very pleased that they join the European Athletics Championships.'
AA Drink will be available and visible at the European Athletics Championships in the Olympic Stadium. AA Drink is also the official sports drink at the Brooks 10K Champions Run held in throughout the city centre on 10 July.