European Athletics has teamed up with American-based events solution company haku to power the 2025 and 2027 European Running Championships, the newest event on the European Athletics calendar of major championships.
Haku will act as the race registration and CRM (Customer Relationship Management) technology partner for the inaugural edition which takes place in Brussels-Leuven, Belgium on 12-13 April 2025.
Not only will Europe’s leading distance runners contest for medals across three distances, the European Running Championships will also open its doors to thousands of non-elite runners to register via haku to each of the three championship races: the marathon, half marathon and 10km.
In an effort to deliver an unmatched championship experience for all participants, European Athletics has handpicked haku to power the championships thanks to their dynamic technology ecosystem, unrivalled service and support as well as a clear and proven track record of delivering exceptional results for globally renowned brands and world class events.
European Athletics’ Running Unit director, Marko Vasic said: “With the ambition to be runner-friendly and technology savvy, we at European Athletics strive to have the best runner’s digital experience at the first-ever European Running Championships.
“With haku solutions, runners will be able to engage with European Athletics and the European running community on their road to the Championships as well as their amazing race day experience. With haku, we will treat every runner as an athlete and every athlete as a champion. Welcome to the European Running Championships - it's about the championship feeling, and for everyone.”
Jackie Levi, co-founder and CSO at haku, said: "We are thrilled and deeply honoured to be selected by European Athletics as we support the European Running Championship event and other tech needs for the Running Strategy of European Athletics.
“In an ever-evolving world, event organisers demand technology solutions that are not only adaptable and cost-effective but also contribute to measurable revenue growth – and that's precisely what we offer to our esteemed partners. We eagerly anticipate bringing these transformative benefits to European Athletics and the inaugural European Running Championship.”
This partnership between European Athletics and haku represents an exciting development in athletics event technology in Europe.