The European Athletics website saw a huge, record-breaking increase in global traffic during the Zurich 2014 European Athletics Championships compared to the previous two editions of the event.
The website through the week of August 10-17 generated the following traffic metrics:
· 1.07 million unique users (Helsinki 2012: 168,139; Barcelona 2010: 233,023)
· 2.7 million sessions (Helsinki 2012: 333,706; Barcelona 2010: 482,004)
· 27.4 million page views (Helsinki 2012: 768,027; Barcelona 2010: 1,059,477)
· 12.34 minutes average session duration (Helsinki 2012: 2.18; Barcelona 2010: 2.40)
The www.european-athletics.org website brought together for the first time live streaming, live results, live blogging, news, video interviews and photos on the homepage.
The website was viewed 57% of times from computers and 43% from mobile devices (26% smartphone, 17% tablets), confirming the trend of a shift of website user browsing from computers to smartphones and tablet devices. This shift was also facilitated by the mobile experience being optimised as the new European Athletics website is fully responsive.
The official European Athletics Facebook page had a weekly total reach during the championships of 3.6 million – the number of people who saw any content associated with the page.
The European Athletics website also enabled and boosted the online video experience for fans: along with live streaming on the homepage, a total of 362,000 live streams totalling 6,849,435 minutes of action were also recorded at http://eurovision.digotel.com/ea/index.html, a platform developed in cooperation with EBU-Eurovision and International Partner SPAR.