SPAR is involved in sponsoring many sporting activities through the individual efforts of independent retailers, wholesalers and the combined sponsorship of European Athletics on an international basis. Internationally, SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport in this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success. Honour and pride in winning the discipline remain athletes’ main incentive. SPAR identifies with this principle which is reflective of our highly successful retailers who continue to develop the brand through the formats and ensure that consumers enjoy shopping at SPAR. The European Athletics events of which SPAR is principal sponsor comprise three elements - indoor/outdoor and cross-country - spanning the entire year of competition. SPAR works with the national partner in each country to develop maximum awareness of the sponsorship and the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.
Le Gruyère AOP Switzerland started its partnership with European Athletics in 2008. Since then, it has been present at every event.Le Gruyère AOP Switzerland is a very high quality cheese that has been produced in an artisanal way for many centuries. It is a natural product, without any additives. Le Gruyère AOP Switzerland is looking forward to welcoming you soon at a European athletic event and giving you a taste of our magnificent cheese.
The European Broadcasting Union (EBU) has been the Official Broadcast Partner of European Athletics since 1981. For almost 40 years, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision Services, the EBU is continuously working to promote Athletics by offering the most comprehensive coverage of European Athletics events all over Europe.
Toyo Tires are one of the world's largest tire manufacturers. Toyo Tire Corporation was founded in 1945 in Osaka, Japan. In 1975 the manufacturer opened its European headquarters in Germany. The product range includes winter, summer and all-season tyres for motor vehicles as well as van tyres and special off-road products. The philosophy of Toyo Tires is to combine driving pleasure with top performance. This is reflected in each of the products, as well as in the close partnership with European Athletics.